If you live in Central Texas, it can seem hard to avoid Elon Musk these days. Tesla and other companies led by the billionaire seem to be constantly adding to their Austin presence, and Musk himself seems to never be out of the news cycle.
And if that weren’t enough, now there is a giant sculpture of Musk’s face — on the body of a goat, riding on a rocket — being driven around the Austin area.
No, we’re not kidding.
The owners of the sculpture are self-described “massive Elon fans” and run a cryptocurrency firm called Elon Goat Token. They say the sculpture was created in Elon’s honor, and is intended to symbolize that Musk is the GOAT — an acronym for Greatest Of All Time — which is why the billionaire’s head is on the body of a goat.
The sculpture’s owners plan a “GOATSgiving” a cryptocurrency- and Musk-themed event on Saturday in Austin, and say they hope to deliver the sculpture to Musk himself by the end of the week.
The whole plan may seem far-fetched and probably has left most people who see it around town with a lot of questions. While there’s no telling if Musk will accept the sculpture, the American-Statesman has gotten at least some answers about the whole situation:
Is this real?
Yes, this is real. Musk can be a polarizing figure, but he has some very loyal fans. When Tesla held its grand opening party in April for its Autin manufacturing facility, people flew in from around the country, even without tickets, to try to get into the party, and people even moved to South Texas near a facility operated by Musk’s aerospace company SpaceX.
The owners of the sculpture are self-described “massive Elon fans” and run a cryptocurrency firm called Elon Goat Token. They said the sculpture is meant to to pay homage to Musk and his contributions to cryptocurrency.
The sculpture in part is also to promote the Elon Goat Token, a digital token and cryptocurrency platform. The social media posts for the sculpture call it the world’s first “Crypto token marketing concept.”
The website says that the founders “believe that Elon’s potential acceptance of this biblical-sized gift could catapult $EGT (the symbol for the accompanying cryptocurrency) into the limelight and accelerate its various initiatives.”
Richard Latimer, a cofounder of Elon Goat Token, said the sculpture has led to a lot of turned heads, photos and questions, playing well into the marketing goal to “just be crazy and out there.”
“We threw the idea together over a long night. It was a 3 a.m. idea with a long conversation behind it,” Latimer said. “We dedicated the statue to (Elon Musk) because he stepped in for crypto at a good point and blew everything up. With everything he has done with (cryptocurrencies) Doge and Baby Doge and a few other coins, we decided why not do the same thing, but really go out there and go above and beyond and to bring something to him.”
How big is this thing, and what did it cost?
Its creators say the monument to Musk cost $600,000 to build.
It sits on the back of a semi-trailer and is over 30 feet long, with the goat body, which sits on the rocket, taking up the majority of the length. It’s also 20 feet tall, and Musk’s head, which is wearing a Dogecoin necklace, is about 6 feet tall. The sculpture also includes features such as simulated rocket fire, smoke, lasers, lighting and music.
What is the plan the the monument?
The cryptocurrency firm plans to gift the sculpture to Elon Musk on Saturday, but not without kicking off the delivery day with a party. On Saturday, Elon Goat Token plans to host “GOATSgiving,” a gathering of Musk and cryptocurrency fans. The event, which begins at 2 p.m. and is open to the public, will be at the Circuit of the Americas racetrack, where the organizers plan to hang out for about three or four hours, play music and gather as many Tesla drivers as possible.
The sculpture will then be driven to Tesla headquarters.Attendees are also invited to join the drive to Tesla’s headquarters, which moved to the site of the company’s southeastern Travis County manufacturing facility last year.
Ashley Sansalone, one of the cyrpto firm’s founders, told the Statesman: “We’re going to deliver it to Elon on the 26th and just hope he takes it.”
Musk has yet to acknowledge that he is aware of the statue, or said whether he will be in Austin that day.
“In a perfect world, he’d meet us there we really have no idea. We’re not in communication with him, so we don’t know what he’s thinking. We know there is a good chance he knows what’s going on,” Sansalone said. ” But this is very random and impromptu.”